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CASE STUDY - Home Improvement

ProLux

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YoY Sales Growth

TL;DR

A Tools & Home Improvement partner reached out to us in October 2024, primarily hoping to maintain their existing Amazon sales while they focused on growing their Shopify store. Instead, within just five months, we achieved a significant YoY sales jump—from $400,435 to $549,379, a 37% increase—by fixing listing suppressions, optimizing SEO keywords, addressing broken parent-child variations, and refining both main and supporting images for improved CTR and CVR.

The Challenge

Lack of Dedicated Amazon Oversight
The owner wanted to channel most of his energy into Shopify and didn’t have the time or inclination to manage day-to-day Amazon tasks.

Underperforming Listings
Several factors hurt conversion rates—broken parentages, outdated SEO keywords, suppressed listings, and unoptimized visuals.

Untapped Growth Potential
While the partner simply hoped to maintain existing sales, they were missing out on opportunities to scale further in a competitive Tools & Home Improvement market.

The Approach

Backend SEO Overhaul
• Conducted comprehensive keyword research to update titles, bullets, backend terms, and relevant search phrases.
• Removed outdated or irrelevant terms to improve discoverability.

Listing Fixes & Review Management
• Addressed broken parent-child listings and suppressed listings to minimize friction in the buyer journey.
• Proactively managed reviews to boost credibility and buyer trust.

Image Optimization
• Refined main images for higher click-through rates (CTR).
• Redesigned additional listing images and A+ content to highlight product features and drive better conversion rates (CVR).

Ongoing Monitoring & Adjustments
• Tracked performance metrics weekly and made data-driven updates to campaigns, listings, and creatives.
• Ensured inventory issues and back-end glitches were swiftly addressed.


The Results

(Five Months Later)

37% YoY Sales Increase
Sales climbed from $400,435 to $549,379, surpassing the partner’s original goal of simply maintaining current revenue levels.

Improved Discoverability & Conversions
Updated SEO strategy and fixed listings helped drive more traffic, while better images and A+ content pushed conversion rates higher.

Reduced Day-to-Day Headaches
With us handling the bulk of Amazon maintenance and optimization, the owner was free to focus on Shopify without losing traction—or, in fact, gaining more—on Amazon.

Key Takeaways

Even “Maintenance” Efforts Can Drive Growth
A strong SEO and listing optimization strategy can yield significant sales gains, even if the original objective is only to prevent decline.

Fixing Fundamentals Matters
Simple issues like listing suppressions, broken variations, and subpar images can block major revenue opportunities if left unaddressed.

Holistic Optimization Pays Off
Tying together SEO enhancements, review management, image overhauls, and consistent monitoring creates a winning formula in a competitive category.

Freeing Up the Owner’s Time
Delegating Amazon tasks to a specialized team not only preserves existing sales—it can unlock new revenue streams, letting owners focus on other business priorities.

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