There are many different puzzle pieces that make up success on Amazon. We have you covered every step of the way from brand registration, to product photography, to listing creation and on-going optimization.
See how our entire tool suite can level up your Amazon account.
Your main image optimized to stop the scroll, show the value your product provides, get the click, boost your traffic, and double your sales.
We have been directly responsible for over $100m of sales growth on Amazon.
Let us put that experience to work on your account.
The Problems: No visuals showing ingredients or flavor. No bright colors to make it stand out. No badge showing how many Ounces. Missing the Made in USA badge.
The Solutions: Added the ingredients around the bottle to show flavor and add bright colors. Added a 9oz badge along with a Made in the USA badge.
The Results: The new image received 3x the amount of clicks. TRIPLING the CTR.
The Problems: Hard to see the different angles of the product. Very small text. No key features/benefits displayed. No keyword phrase describing the product.
The Solutions: Improved the layout of the envelopes allowing for a larger banner with information on the pack size, type of envelope, key features and benefits, as well as a keyword phrase to describe the product.
The Results: CTR increased by 308%.
The Problems: No product packaging. Only shows the product from one angle. Nothing to show what the product is. No pack size. No color options. No sizing information.
The Solutions: Added mockup packaging showing a large Made in Britain badge, all the color options, the size of the standoff, quantity, as well as a keyword phrase to tell customers exactly what it is.
The Results: The new image received DOUBLE the amount of clicks vs the old image.
The Problems: No information to show what the product is. No product packaging. No model number.
The Solutions: Created mockup packaging and added a keyword phrase including the model number so shoppers know exactly what the product is and what its used for.
The Results: 93% of shoppers polled selected the new version over the original one.
The Problems: Does not show sizing. No quantity badge. Doesn’t highlight a key selling point that its made with bamboo. No keyword phrase. Does not show sustainable/biodegradable information.
The Solutions: Added a large size badge. Added the pack size. Added a keyword phrase to help shoppers know exactly what this is. Added bamboo to show what its made from. Added a sustainable badge.
The Results: CTR increased by 3.5x in the first month.
The Problems: Small hard to read text. Lots of wasted space on the product packaging. Badly displayed product outside the box. No clear pack size. No keyword phrase describing the product.
The Solutions: Improved the packaging design by making the text larger, adding a keyword phrase, highlighting that they are disposable and showing the pack size in a badge. Also showed the product in and out of the paper wrap.
The Results: CTR increased by 72% in one week.
The Problems: Very small and hard to read text. No clear pack size badge. Does not show what the product is made from (bamboo). Does not highlight sustainable and biodegradable.
The Solutions: Added larger text to highlight the pack size, an improved keyword phrase as well as a sustainable and biodegradable badge. Also added bamboo to show what its made from.
The Results: CTR increased by 130% in two weeks.
The Problems: Doesn’t show how the product is used. Small, hard to read text. Pack size is not eye catching.
The Solutions: Shows the product in use with pills. Larger text with specific keyword phrase. Added a much larger and more eye catching “Pack Size” badge.
The Results: CTR increased by 68% in two weeks.
The Problems: No packaging. Does not show how many pieces are included. No keyword phrase showing what it is. Did not show the product outside the packaging.
The Solutions: Added mockup packaging. Included a large badge showing the quantity. Added the main keyword phrase. Added examples of the product outside its packaging.
The Results: CTR increased by 43%.
Click Through Rate is simply the amount of people who see your listing on search page and then click on it.
In other words, it is your traffic.
Imagine that you have 100 page visits per month and 10 sales with a CTR of 1%. If you can double your CTR to 2%, your page visits will increase to 200 and provided that your conversion rate stays the same.. your sales will double to 20. That is some insane value.
There are so many listings competing for the same placements on Amazon that it is essential for you to be able to stand out from the crowd. Your main image should be able to catch a shoppers eye and make them stop scrolling to look at your listing.
Not only can your main image catch someones eye, but it can help to prime browsers to become buyers by showing the key selling points that set your product apart from your competitors. You have just 3 seconds to convince a shopper that they should click on your listing!
The very first thing that your main image needs to do is to catch a shopper eye and stop them from scrolling down the search page.
Once you catch a shoppers eye, you have just 3 seconds to provide value and show them why they should click on your listing vs a competitors.
Finally we get the click! It is now up to the listing images and A+ content to convert them from a browser into a buyer
Make your listings stand out from the crowd, catch shoppers eyes, and win the click!
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