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After the previous agency changed ownership, our partner in the Disc Golf vertical suffered communication breakdowns and zero inventory planning—causing their monthly sales to drop drastically. Within three months of working with us, their total sales climbed from $99,290 to $342,893—a 245% increase—and their ad performance saw impressive gains, including a reduction in ACOS by 12 percentage points to 19.4%.
Agency Acquisition & Mismanagement
The partner was shuffled between account managers who lacked disc golf knowledge, leading to missed calls, inconsistent strategies, and a loss of focus on crucial details.
No Inventory Forecasting
For more than three months, no restocking plans were generated, leading to best sellers running out of stock. This severe oversight helped drive monthly sales down by nearly 88% from their former peak.
Communication Gaps
Messages went unanswered, and there was minimal proactive reporting or goal-setting, causing further strain on ad performance and brand momentum.
Comprehensive SEO Overhaul
• Updated front-end and backend keywords, removing outdated terms and replacing them with new, high-traffic phrases aligned to current disc golf trends.
PPC Redesign
• Rebuilt all ad campaigns around profitable keywords, reduced bids for underperforming targets, and utilized negative keywords to cut wasted spend.
• Introduced brand and display campaigns to expand visibility and capture more market share.
Inventory Management
• Coordinated with the partner’s shipping team to prevent top SKUs from going out of stock again—critical for capitalizing on the disc golf community’s high-demand seasons.
Listing Enhancements
• Developed refreshed main images and optimized product content to raise click-through (CTR) and conversion rates (CVR).
Steady Communication
Established daily email updates and biweekly video calls to keep everyone aligned, ensuring no repetition of the previous agency’s lapses.
Warehouse Coordination
Conducted a detailed inventory audit, prioritizing restocking for high-performing items that had lapsed in availability.
SEO + PPC Synergy
Used keyword research from SEO to guide PPC bidding, which boosted both organic ranking and ad profitability.
• Total Sales Jumped from $99,290 to $342,893—a 245% increase.
• Total Ad Sales soared from $44,754 to $267,722 (+498%).
• ACOS dropped by 12 points, down to 19.4% from over 31%.
• Conversion Rate improved by 7 points, reaching 15.8%.
• Inventory Stability
By restoring a functional forecasting process, best sellers remained in stock even through peak demand, preventing further revenue loss.
Communication Is Crucial
Daily touchpoints and biweekly video calls guaranteed transparency and timely corrective actions.
Effective Inventory Planning
Keeping popular SKUs in stock is critical for maintaining sales momentum—particularly in niche markets like disc golf.
Integrated SEO & PPC
A holistic approach to keywords and ad targeting drove dramatic improvements in both organic and paid results.
Building Long-Term Success
Through dedicated collaboration, consistent restocking, and strategic optimizations, this partner in the Disc Golf vertical reclaimed its market position and achieved sustainable profitability.
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