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JerkynSpice, a rapidly growing Grocery brand, enlisted our help to amplify sales of their own branded products. From May 2024 to February 2025, JerkynSpice’s total sales skyrocketed by 576% (from $17,845 to $120,544), while units sold jumped by 512% (to 4,778), and their average unit price rose by 10%. By shifting focus toward proprietary items, JerkynSpice fortified its market position and boosted profitability.
Need for Branded Growth
JerkynSpice wanted to reduce dependence on third-party products and instead emphasize its own offerings. However, their current listings and ad campaigns didn’t effectively highlight the full value of JerkynSpice’s in-house line.
Limited Brand Visibility
Despite producing high-quality goods, JerkynSpice’s Amazon presence was overshadowed by established competitors, leading to underwhelming sales performance.
Brand-Centric SEO
• Researched high-impact branded keywords.
• Optimized titles, bullet points, and backend terms to elevate organic rankings for JerkynSpice’s proprietary products.
Boosting CTR & CVR
• Revamped product images and descriptions to emphasize each product’s core selling points.
• Aimed to enhance click-through (CTR) and conversion rates (CVR) by clearly communicating product benefits.
Focused PPC Campaigns
• Allocated budgets primarily to branded and high-intent keywords, ensuring JerkynSpice’s products led relevant searches.
• Streamlined campaigns to eliminate unnecessary spend while driving traffic to key listings.
Price Positioning
• Increased the average unit price by 10% to reflect a heightened perceived value—without compromising competitive appeal.
576% Increase in Total Sales
Catapulted from $17,845 to $120,544, demonstrating explosive growth over nine months.
512% Growth in Units Sold
Showed intense demand for JerkynSpice’s proprietary line, culminating in 4,778 total units.
10% Increase in Average Unit Price
Strategic pricing and an elevated brand reputation boosted margins while sustaining sales momentum.
Brand-Focused Optimization Pays Dividends
By centering efforts on their own product line, JerkynSpice gained remarkable increases in both revenue and profit.
Unified Strategy = Greater Visibility
The combination of SEO, PPC, and improved listing content quickly shifted shopper attention to JerkynSpice’s offerings.
Building a Profitable Market Position
By fine-tuning price points and crafting compelling brand elements, JerkynSpice established a stable platform for continued success in the competitive Grocery category.
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