Amazon is a competitive marketplace, and there is a lot you need to do to stand out amongst the crowd. Fortunately for sellers, there are many ways to improve your listing to give it that extra edge over the competition.
One such tool to help you achieve this is Amazon A+ Content. A+ Content allows you to enhance your Amazon description with well-designed graphics, SEO optimized text and more. In the past sellers could either use A+ Content or Amazon EBC (Enhanced Brand Content). These are now combined and both terms are used interchangeably to talk about the same thing.
Implementing Amazon A plus Content into your Amazon product description is a strategy that can drive more sales by boosting your conversion rate. There are 2 levels to A+ Content, Basic and Premium.
Basic A+ content on Amazon can drive 8% more sales, while Premium Amazon A++ Content can improve your sales up by 20%! Amazon Premium A+ Content contains some additional features over basic A+ such as videos, hotspots and expandable FAQs.
Amazon A+ Content Examples
Here are some of the examples of A+ content designed by our team at The Amazon Whisperer:
Amazon A+ Content creation is one of the many services we offer as a full-service Amazon Agency, along with an individual Amazon EBC service.
Amazon A+ Content Guidelines
Some A+ Content guidelines include:
Don’t include claims like “best-selling” or “top-rated” in your text or images.
Don’t include warranty or guarantee information in text placements.
Avoid using low-resolution or animated images
Make sure you have all necessary rights for images, videos, and text you use
Never reference or compare products with competitors.
These are just some of the guidelines you need to follow to create the best Amazon A+ Content out there, you can find the full guide by Amazon here.
How to Create A+ Content
In order to be eligible for A+ Content, you need to be enrolled in Amazon’s Brand Registry Program. Here are the steps you can take to create A+ Content in Amazon:
1. Navigate to the A+ Content Manager dashboard
2. Once there you click on the “Start creating A+ content” button in the top right corner. You can then select what type of A+ Content you want to create.
3. Here you can name your content, create the modules and select which ASINs to apply it to.
It will take some time for your content to be approved. Once it is approved your listing will update to show the new A+ content.
How A+ Content Benefits Your Listing
A+ Content can provide many benefits to your Amazon listing to improve results and boost sales. Along with improving your conversion rate to drive more sales, it has positive effects on SEO and will also reduce returns and negative reviews, give your customers a better understanding of your product and how it works, and overall perform better than a plain text description.
Increased Conversion Rate
Adding A+ Content to your Amazon listing is one of the most effective ways to improve your conversion rate on Amazon, raising it by roughly 5.6% on average. You can use A+ Content to tell the customer more about your product and increase interest with well designed and informative graphics.
When the customer understands your product better through the means of well designed A+ content images and SEO optimized copy, they are more likely to purchase your product. Over 70% of online shoppers depend on images when making a purchase, and A+ content gives your listing more images, benefiting the decision making of the customer.
Less Returns and Negative Reviews
One common problem with online shopping is that the product that the customer receives may not be how they imagined it because they have never seen it in person. This makes the customer unsatisfied with their purchase, often filing a return or even leaving a bad review.
How A+ Content can benefit this is that it gives you an entire additional section in your product listing to answer any questions that the shopper may have and allow them to better understand your product.
By including images of all parts of your product and using text to callout features and educate the shopper on how everything works, they are making less of a blind decision and will only buy it if they are sure it’s what they want, in turn lowering the amount of returns from not meeting their expectations.
Boosts SEO
Both conversion rate and returns are a factor in Amazon SEO. Using A+ Content to improve your conversion rate and lower your returns will enhance the performance of your products organic SEO ranking.
A+ Content also comes with more sections to include keywords. Using keywords in the text of your A+ Content and even in the alt text of images can help your listing rank organically.
Better User Experience
You always want your customers to have a good experience with your brand. Creating A+ content for your listing improves the UI and user experience for loyal customers as they have to do with your brand and purchase products from you. This can lead to increased customer loyalty and prove to be healthy for your brand overall, as it is more professional.
A+ is generally easier for shoppers to skin through quickly, which is a common practice in online shopping, than traditional descriptions with walls of boring text.
Conclusion
Images are for the people and text is for the algorithms, that is why you need A+ Content in your listing. You are selling to humans and they need pictures of your product, especially well designed infographics, lifestyles and more to help them in their purchase decision.
A customer is more likely to feel confident in their purchase after seeing images of your product from all angles than after reading walls and walls of text. Images allow them to see for themselves what you would be saying in the text. After all, a picture is worth a thousand words.
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